Learn Social Media Advertising: Live/In-Person with Certification

Description

Elevate your digital marketing skills with our comprehensive Social Media Advertising course, designed to give you the practical, hands-on experience you need to succeed. In addition to covering everything from our flagship “Master the Art of Social Media Advertising” course, you’ll benefit from in-person instruction led by seasoned Digital Marketing Experts, Business Consultants, and Career Coaches at Spronet Hub Academy.

What You’ll Get:

• Hands-on learning with real-world projects, practical exercises, and case studies in social media advertising.
• One-on-one guidance from industry experts to help you master the latest advertising strategies.
• A Certificate of Completion to enhance your resume and career prospects.
• Career mentorship and guidance on securing jobs and internships in social media advertising.

Flexible Learning Options: Classes are held in person at Spronet Hub Academy or online via Google Meet, depending on your location and preference.

Course Duration: 3 sessions over 3 weeks, with ongoing coaching and mentorship.

 

Week 1: Foundations of Social Media Advertising

Objective: Understand the core principles of social media advertising and how to create effective ad campaigns.

1. Introduction to Social Media Advertising
   • Overview of major platforms: Facebook, Instagram, LinkedIn, Twitter, and TikTok.
   • Key advertising terminologies (CPC, CPM, CTR, etc.)
   • Importance of audience targeting and segmentation.
2. Creating a Social Media Advertising Strategy
   • Aligning ads with business goals.
   • Understanding buyer personas and customer journey.
   • Defining campaign objectives (awareness, consideration, conversion).
3. Setting Up Ad Campaigns
   • Introduction to Ads Manager for major platforms.
   • Campaign types: Awareness, Traffic, Engagement, Conversion.
   • Budgeting: daily vs lifetime budget, bid strategies.

Hands-On Activity:

• Setting up a mock ad campaign on Facebook Ads Manager.

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Week 2: Crafting Engaging Ads and Optimizing Campaigns

Objective: Learn how to create high-performing ads and optimize ongoing campaigns for better results.

1. Designing Ad Creatives That Convert
   • Ad formats: single image, video, carousel, slideshow.
   • Best practices for ad copywriting.
   • The role of visuals and branding in ads.
2. Audience Targeting and Retargeting
   • Detailed targeting options (interests, demographics, behaviors).
   • Creating custom audiences and lookalike audiences.
   • Retargeting strategies to nurture leads.
3. Optimizing Ad Campaigns for Performance
   • Understanding performance metrics (reach, impressions, conversions).
   • Split testing (A/B testing) for creatives, targeting, and ad formats.
   • Scaling successful campaigns and adjusting underperforming ads.

Hands-On Activity:

• Designing ad creatives and testing different formats using Ads Manager.
• Analyzing and optimizing performance of an active campaign.

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Week 3: Advanced Techniques and Career Pathways in Social Media Advertising

Objective: Explore advanced social media advertising techniques and discuss career opportunities in the field.

1. Advanced Advertising Techniques
   • Understanding the Facebook Pixel and conversion tracking.
   • Dynamic ads and catalog ads for e-commerce.
   • Automation in social media ads (automated rules, dynamic creative).
2. Ad Compliance and Best Practices
   • Platform policies: avoiding ad disapprovals.
   • Privacy concerns and data regulations (GDPR, CCPA).
   • Ethical advertising and building trust with audiences.
3. Career Development in Social Media Advertising
   • Industry trends and future of social media marketing.
   • Job roles in social media advertising: analyst, strategist, content manager.
   • Building a portfolio and how to leverage certifications for job opportunities.

Hands-On Activity:

• Setting up the Facebook Pixel and tracking conversions.
• Career consultation: Tips on applying for jobs, building a strong portfolio, and networking strategies.

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Mentorship & Ongoing Support:

• Weekly one-on-one mentorship sessions.
• Personalized feedback on campaigns and ad strategies.
• Career guidance for job applications and internships in social media advertising.